Vorwerk Empowers Global Teams with goFLUENT Language Training
Overview
Vorwerk, a global leader in direct sales of premium household appliances, partnered with goFLUENT to strengthen cross-border collaboration and drive international growth. With operations in over 60 countries, Vorwerk sought to enhance internal communication and professional mobility through tailored language training. The initiative contributed to improvements in engagement, upskilling, and talent development.
+114%
increase in training hours completed from 2023 to 2024
+1000
Conversation Classes conducted across different countries
+45%
growth in mobile learning and app usage
+4000
activities completed under the “goFLUENT Team Challenge” from 2023 to 2024
The Challenge
Vorwerk faced challenges in establishing seamless global communication and unlocking internal mobility for its global workforce. To address these challenges, the company set out to:
Strengthen communication and increase employee confidence by overcoming communication gaps and improving collaboration in multicultural teams.
Advance career growth and development by strengthening English skills essential for taking on international projects and accessing opportunities for growth and career mobility within the organization.
Build adaptability in fast-changing global environments by equipping teams with job-relevant language training that encourages responsiveness and initiative.
How goFLUENT Helps
Personalized, Business-Focused Learning Paths
goFLUENT’s Language Academy provided Vorwerk employees with fully customized learning journeys. Initial assessments matched content with individual language proficiency and professional goals, focusing on job-relevant language skills. This ensured employees received targeted training that addressed their professional needs and allowed them to communicate effectively across global teams.
Engaging Live Training and Gamification Strategies
Beyond self-paced learning, Vorwerk employees engaged in live, one-on-one sessions with professional language trainers and participated in international Conversation Classes. To maintain motivation, goFLUENT integrated gamification elements, such as team challenges, into live lessons to foster engagement and a sense of community through healthy competition and rewards.
Strategic HR Partnership and Data-Driven Insights
Learners received consistent support from Learning Consultants and experienced personalized learning through tailored content aligned with their individual professional goals.
Vorwerk’s People & Culture team collaborated closely with goFLUENT’s Customer Success Managers for strategic support, actionable insights, and real-time reporting. This partnership enabled flexible, data-driven training management, ensuring continuous improvement and alignment with Vorwerk’s evolving goals.
The Results
The partnership between Vorwerk and goFLUENT transformed language training into a strategic asset for global collaboration and talent development. Employees reported added confidence, enhanced fluency, and effective communication with colleagues and clients worldwide.
The overall result is 3,000 hours of learning completed, more than 9,000 activities undertaken, and 1,000+ Conversation Classes held, reflecting a 114% increase in participation.
Combining gamification with holistic language training contributed to a steady rise in collaboration and training engagement. The “goFLUENT Team Challenge,” a gamified initiative involving eight teams of 5 participants each, became a primary learning boost. The challenge generated 1,000+ training hours, 4,500 activities, and 700 Conversation Classes in just one month, fostering teamwork and developing language skills in a dynamic, supportive environment.
“Mastering the English language opens up a world of possibilities, unlocking numerous professional and personal opportunities, such as experiencing life abroad in the many countries where Vorwerk is present. In our company, this is not just an abstract concept but a tangible reality: we invest
in people, promoting their growth through dedicated talent programs. Knowledge of English facilitates access to these programs and continuously supports the development of talent across different countries. We operate on a global stage where English is essential, and the company is fully committed to providing its people with the tools they need to prepare effectively and seize the growth opportunities that arise along their professional journey.”
Raquel Castillo
People & Culture Director, Vorwerk
Language training played a pivotal role in Vorwerk’s talent development strategy. The company unlocked internal mobility by enhancing linguistic capabilities, enabling promising employees to participate in international development programs and advance their careers.
The Next Steps
Vorwerk plans to leverage language training further to meet future challenges and focus on the following:
Individual empowerment, promoting self-directed learning and active participation.
Technological innovation through the adoption of AI-based tools and more personalized content.
Targeted upskilling, expanding learning opportunities in line with business evolution.
Vorwerk transformed the challenge of internationalization into a concrete growth opportunity. Investing in corporate language training proved to be a decisive step in ensuring a more connected, collaborative, and global future.