BUSINESS CASE

Online English Training Case Study: QVC Japan, Inc. improves employees’ careers through English learning support from goFLUENT

Online English Training Case Study: QVC Japan, Inc. improves employees’ careers through English learning support from goFLUENT

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At-a-Glance
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QVC Japan, Inc.

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Established in 2001

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Omnichannel retailer which supports ordering and online shopping using smartphones

Interviewee
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Sachie Sumi
Learning Development Manager
QVC Japan, Inc.

Aiming to develop a workforce who are active participants within a global network

Sachie Sumi: QVC, which was established in the US in 1986, has now expanded into the United Kingdom, Germany, and Italy in addition to Japan, and is currently building a global network.

Some departments have “horizontal” and “vertical” reporting lines overseas, depending on the type of job and position in various departments. No matter what department or position you are in, English proficiency is important, both domestically and internationally.

English training that supports employees’
career advancement

Sachie Sumi:The participants for English language training are classified into team members who proactively enrolled and team members whose job responsibilities require a higher level of English proficiency. Both of these groups use various online English training tools and content provided by goFLUENT.

Actually, there were some people who found it difficult to set aside learning time, so it became a challenge for us to promote the use of online English training; thus, we asked goFLUENT to host a user orientation to provide an opportunity for team members to know the tool, how it can improve the four language skills — speaking, listening, reading, and writing — and for them to know that it has a wide variety of content for learners of various language levels.

Fill out the form to learn more about:

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How QVC used English training to encourage employees’ career development

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goFLUENT’s training solutions that satisfied QVC

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QVC’s language training plans for the future

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