Achieving Inclusion by Democratizing Language Learning at Bayer France
Présentation
Bayer France, part of the global leader in consumer health, pharmaceuticals, and crop science, partnered with goFLUENT to revolutionize language training for its workforce. The partnership, which began in 2020, transformed traditional face-to-face training into a 100% digital learning environment, supporting the communication needs of scientists, engineers, and researchers across the organization.
€43.54B
global revenue
3,500+
learners
90%
Learners gained confidence
92%
focused study time achieved
43%
reached B1-B2 level
Enjeux
As a global scientific organization, Bayer France faced several critical challenges in developing their workforce’s language capabilities:
Demand for personalized learning paths that accommodate different skill levels
Need for seamless communication with international colleagues, clients, and customers
Need for faster and more effective language acquisition
Transition to fully digital learning environment during COVID-19 pandemic
Comment goFLUENT a accompagné Teleperformance
Hyper-personalized Language Training
Bayer France chose goFLUENT for its scalable language training, tailored to scientists, engineers, and researchers. With enterprise-wide licensing, 3,000+ employees accessed self-paced eLearning in Language Academy with 10,000+ industry-specific content pieces, while 200 learners benefited from blended learning with Individual Lessons, Conversation Classes, and Writing Lessons. This structured approach accelerated language acquisition, improving global communication and seamlessly integrating learning into daily work.
Simplified Access to a Centralized Learning Hub
To streamline the transition to fully digital learning, goFLUENT introduced Bayer Langues, a dedicated learning environment that consolidates all language training resources. This centralized hub provides a seamless learning experience, integrating training modules, skill assessments, and coordination with public training accounts (CPF), ensuring that employees at all proficiency levels can easily access and navigate their learning journey.
Assessment of Language Skills
goFLUENT integrated comprehensive language certification testing into the program, enabling both learners and the HR team to monitor progress effectively. These assessments serve as concrete measurements of acquired skills, allowing for precise tracking of language proficiency development.
Des résultats concrets
The partnership between Bayer France and goFLUENT has delivered exceptional results in improving language proficiency and business communication across the organization. Language assessment data reveals impressive achievements across proficiency levels, with 43% of participants reaching intermediate B1-B2 proficiency and 15% achieving advanced C1-C2 mastery. Recent surveys demonstrate the program’s broad impact, with 90% of learners reporting increased confidence in their target language and the same percentage developing career-advancing language skills. The program’s effectiveness is further validated by the 92% of participants who successfully focused their study time on meeting their specific needs.
The impact of the training extends well beyond metrics into practical business applications. Employees now report enhanced performance in managing international negotiations and greater ease in understanding scientific publications. The improvement in both written and oral communication has transformed daily operations, with staff members participating more confidently in global meetings and handling international correspondence more effectively.
« I speak English everyday. More than 50% of my interactions with my colleagues and partners are in English, both in written and oral. Since I started learning English with goFLUENT, I have become more confident in speaking English in public, especially during meetings. Now, I can also use the language more efficiently and can better remember and comprehend the information that was shared in English during meetings. »
Learner
Bayer France
The program’s innovative approach to digital language training gained industry recognition when it received the Brandon Hall Group’s Bronze Award for Best Use of Blended Learning in 2021. This achievement validates Bayer’s commitment to digital transformation in learning and development.
« Since 2017, our training program has been well accompanied by goFLUENT. Even though we have a lot of changes at Bayer France, goFLUENT has always been able to support us and it’s really appreciated. »
Elodie Stevenin
Training Manager, Bayer France