News and features about goFLUENT

We are always trying to make a difference in the world, from hosting important corporate events to our global expansions to cater to more organizations. Regularly visit our Press Releases page to read about goFLUENT Group’s latest major milestones.
  • November 24, 2015

    goFLUENT hosts Training Deployment Strategies seminar in Shanghai

    By: Bobby De Ocampo

    To help HR and training executives fulfill successful deployments that will drive their business competitiveness, Global B2B English training provider goFLUENT hosted a corporate seminar on Training Deployment Strategies covering topics such as learner engagement, training design, and progress management.

    Global B2B English training provider goFLUENT hosted a corporate seminar on Training Deployment Strategies at the Swissotel Grand Shanghai on October 29, 2015. The event gathered more than 50 human resource and training executives from all over China, who came to learn to implement successful learning deployments that will drive their business competitiveness.

    Training is an essential HR component to build a strong corporate identity, retain and shape talent, and successfully compete in the global marketplace. But with several factors to consider—including learner motivation, training design, and progress management, among others—many companies find it challenging to deploy effective programs.

    goFLUENT founder and CEO Christophe Ferrandou opened up the seminar with a presentation on today’s corporate training market trends. Educational technology, namely eLearning and mobile learning, have come to shape training efficiency. He explained that blended learning, a combination of eLearning and instructor-led training, supports a universal corporate training need in terms of cost and flexibility.

    “A large part of goFLUENT’s job is to fine-tune corporate training so that businesses can focus on their key objectives,” said Ferrandou. “As new means to deploy training continue to transform business competencies, we strive to provide the cutting edge distance learning solutions that will effectively enable our clients to refine their communication strategies for global growth.”

    Ferrandou also discussed the emergence of the flipped classroom, in which the typical lecture and homework elements of a course are reversed, increasing learning productivity. He added that by empowering learners to take responsibility in studying the core content, their time with trainers can be used more efficiently in validating their new skills.

    Finally, goFLUENT’s CEO emphasized the value of corporate licenses, which allows corporations to train all of their employees to ensure inclusive development within their organization. He also touched upon the benefits of product customization and technical integration to provide seamless access to training for employees.

    The seminar also featured several speakers from various backgrounds who provided additional insights on training deployment for the attendees. Rachel Tang, training and development manager of motion and controls tech company Parker Hannifin, shared her expertise on active learning techniques to make training more fun, interactive and rewarding for employees.

    Lighting solutions provider Luma’s HR and administration director, Candy Sun discussed the importance of selecting a capable training provider that can deliver a cost-effective, yet comprehensive training program. She also shared the impact of goFLUENT’s English training on their company’s success.

    Qian Ni, learning & development manager of Festo, talked about the key stages an organization must undergo to optimize its chances to succeed a deployment. From training policies and processes through individual assessments and development plans, Ni exposed the A to Z guidelines that allowed the German automation technology supplier to succeed its training shift.

    In addition, the event served as an opportunity for goFLUENT to share its latest product developments to its current and prospective clients. “In China, goFLUENT is growing rapidly since we began our operations in 2014,” said goFLUENT China and Korea regional director, Rony Rahal. “In just a year, we opened offices in Shanghai, Beijing, Shenzhen and Hong Kong, and finalized partnerships with over 70 global enterprises. We are targeting to have more than 200 clients and 50,000 users in China by the end of 2016.”

    “Unlike other startups with related difficulties, we are witnessing strong and exceptional responses from the market. HRs from various backgrounds and industries are widely welcoming our solutions and are eager to deploy them in their organizations,” Rahal added.

    About goFLUENT
    goFLUENT offers distance English training combining eLearning, mobile, telephone lessons and written practice solutions. Present in 17 countries, and powered by 550 employees, goFLUENT assists more than 100,000 learners from over 2,000 companies across the world to enable them to perform better in their working environment. To learn more, visit https://www.gofluent.comgoFLUENT.com.

  • December 9, 2014

    Global eLearning Provider goFLUENT Selects Pacnet for Asia-Pacific Business Expansion

    By:

    HONG KONG, 9 December, 2014 – Pacnet, a leading provider of integrated technology solutions in the Asia-Pacific region, today announced that goFLUENT, a leading provider of Business English training, has selected Pacnet’s Managed Infrastructure and Internet Access services to expand its business into the Asia-Pacific (APAC) region.

    HONG KONG, 9 December, 2014 – Pacnet, a leading provider of integrated technology solutions in the Asia-Pacific region, today announced that goFLUENT, a leading provider of Business English training, has selected Pacnet’s Managed Infrastructure and Internet Access services to expand its business into the Asia-Pacific (APAC) region.

    Headquartered in Switzerland, goFLUENT’s cloud-based learning solutions combine web and mobile learning applications such as eLearning, Virtual Classrooms and Live Coaching, and video and interactive content, which require real-time accessibility as well as a high-quality viewing experience. The company has selected Pacnet’s Hardware-as-a-Service (HaaS), Managed Firewall, and Premium Dedicated Internet Access (PDIA) to extend service to customers located in the APAC region.

    “Our collaboration with Pacnet is an important and tactical move that supports our Asia-Pacific expansion strategy, driven by our ongoing mission to provide superior customer service and support. Taking advantage of enterprise-grade communications infrastructure of Pacnet, we are able to bring higher quality services and solutions to our customers in China and across APAC faster than ever before,” remarked Christophe Ferrandou, CEO of goFLUENT. “With Pacnet’s professional services and expertise, the entire deployment process was very fast and smooth, enabling us to deliver our solution to our customers all over Asia, including China.

    Leveraging Pacnet’s HaaS and Managed Firewall, which helps enterprises to build a reliable defense against the threat of unauthorized access, goFLUENT benefits from a highly secure end-to-end managed service solution and connected business ecosystem. For reliable Internet access, goFLUENT uses Pacnet’s PDIA services to support its customer base in Greater China through shorter routes and low-latency connections. Pacnet’s PDIA combines one of the largest Internet backbones in the region and one of the most extensive peering portfolios in APAC, the United States and the United Kingdom as well as robust interconnection agreements with global backbone and upstream operators.

    “We are pleased to have helped goFLUENT overcome distance-related content delivery challenges impacting its APAC operations with our low latency connectivity and direct route access in the region – including China,” said Cardi Prinzi, President of Global Markets, Pacnet. “Our fully-managed, cost-effective infrastructure solution allows Global companies like goFLUENT to serve its content to APAC customers in a manner that closely parallels the superior experience delivered by their European-based infrastructure.”

    Pacnet delivers robust connectivity solutions via its privately-owned Trans-Pacific and intra-Asia subsea fiber optic cable network and connects to cable landing stations and over 110 Points of Presence (PoPs) in Asia, the US and Europe. It also operates 19 data centers in the region spanning across key cities in Asia including China, Hong Kong, Singapore, Tokyo and Australia.

    # # #

    About Pacnet
    Pacnet is Asia-Pacific’s leading provider of managed data connectivity solutions to major telecommunications carriers, large multinational enterprises and government entities. Ownership of the region’s most extensive high-capacity submarine cable systems with over 46,000 km of fiber and connectivity to interconnected data centers across 15 cities in the Asia-Pacific region gives Pacnet unparalleled reach to major business centers in key markets including China, India, Japan and the United States. Combined with a comprehensive set of managed network and value-added data center services, its assets and experience in the region help Pacnet service large businesses worldwide including Fortune 500 companies. Pacnet is headquartered in Hong Kong and Singapore, with offices in all key markets in the Asia-Pacific region and North America. For more information, please visit: www.gofluent.compacnet.com.

    About goFLUENT (https://www.gofluent.comwww.gofluent.com)
    goFLUENT offers distance English training solutions combining eLearning, Virtual Classrooms, Telephone lessons, Mobile Learning and Written Practice solutions. Each year, goFLUENT assists more than 200,000 employees in over 2,000 companies across the world to enable them to perform better in their international relations. goFLUENT is present in fifteen countries and has 560 employees.

  • February 26, 2013

    goFLUENT publishes research on the evolution of Blended Learning towards Integrated Learning

    By:

    goFLUENT, a leading provider of Business English training which works with many of the Fortune 500 companies around the world has commissioned – and now published as a whitepaper – research into the key trends and best practices of blended language learning (BLL).

    goFLUENT, a leading provider of Business English training which works with many of the Fortune 500 companies around the world has commissioned – and now published as a whitepaper – research into the key trends and best practices of blended language learning (BLL). 

    “Today, the rise of Blended Learning is arguably the key trend in the field of language learning. As goFLUENT is one of the major providers of BLL, we felt that we should share the findings of a recognised independent expert,  Andrew Wickham, with all those interested in this approach,” says Christophe Ferrandou, Chief Executive Officer of goFLUENT. 

    The research was carried out by Andrew Wickham, author of a study of the French Language Training Market entitled, “The Language Training Market in the Era of Globalisation.”  Andrew is a language training professional with over 30 years’ experience in the business.  The whitepaper addresses the following questions:
    • What is blended language learning? 
    • What are its benefits compared to traditional approaches? 
    • How integrated are the BLL offers currently available? 
    • What is the trainer’s role in BLL?
    • What approaches and tools are required to better integrate blended learning systems?
    • Can large blended learning programmes be customised to individual learners’ needs? 
    • What are the conditions required for an integrated BLL system to be successful? 
     
    This paper, which is based on Linguaid’s findings in 2009, 2010 and 2012, highlights the key challenges in BLL today: integration, democratisation, and individualisation.  According to corporate training managers, the factor that has had the greatest impact on their language training systems is individualisation. With training platforms in large corporations becoming increasingly centralised and delivering standardized, off-the-shelf programs, the challenge is thus to find the right balance between individualisation and industrialisation. 
     
    Andrew Wickham points out that, “Trainers today need to adapt their courses to the operational needs, professions, and specific constraints of individual learners. The latest web 2.0 platforms and tools allow trainers to respond to this need by giving them access to online content and by allowing them to customise their programmes and even create their own resources. But trainers need to be fully qualified and to master the tools, and they need to allocate time to follow up their learner’s online work.”
     
    “Blended learning has many advantages compared to more traditional approaches. “ According to Andrew Wickham, “The wealth and variety of a BLL programme is better suited to the way people learn languages naturally. The interactivity of the resources available is more motivating for learners and can enhance learning effectiveness.”
     
    Yet blended learning presents a real challenge because of its complexity. “Standardised, one-size-fits-all programmes cannot cater to the needs of today’s learners, while ad-hoc programmes in which resources and modalities (face to face training, telephone, e-learning…) are simply bundled together confuse learners and deliver uncertain results.  An approach combining interlocking and associated resources is thus required,” Andrew Wickham believes. 
     
    “When a learner only has occasional exposure to a language and is not exposed to an immersive environment, effective learning requires a structured approach, with interlocking resources and modalities focused on the core programme,” he writes, noting that  learning can’t be limited to this controlled activity only, as learners need to develop their learning autonomy.
     
    “It’s equally important that they explore the language freely and are exposed to immersive sequences. That’s why an effective blended learning course should include associated modalities and resources that are less tightly linked to the core programme.  
     
    “The success of a blended learning programme will depend in part on how well-integrated these two approaches are within the learning path,” he adds.
     
    The whitepaper concludes that when it is seamlessly integrated, supported by a sophisticated management tool (LMS), and professionally implemented by qualified teachers and administrators, the BLL approach is well suited to corporations’ current needs because it offers greater flexibility, provides effective monitoring of learners, reduces training costs, and can be customised by selecting appropriate resources according to each learner’s individual profile. 
     
    Effective evaluation of training results is another key challenge for blended language learning. In the coming years, Andrew Wickham considers that “enhanced evaluation systems will emerge that can effectively measure the operational results and performance of learners following multi-modal courses and not just their passive knowledge of language.”
     
    “However, we must be aware of the dangers of excessive gadgetisation that have plagued the language training industry in the past,” he concludes. “The real challenge for providers and clients today is to harness the potential of these new technologies to create integrated, sustainable training systems in which technology enhances, rather than detracts from, the key role of the trainer and the effectiveness of language learning.”  The model of the future will thus be “trainer-led, learner centred integrated learning.” 
     
    Copies of the whitepaper are available from https://www.gofluent.comwww.gofluent.com/web/us/white-papers.
  • February 20, 2013

    goFLUENT points out the importance of English Testing in Corporations

    By:

    goFLUENT, a leading provider of distance Business English training, is hosting a webinar on “The Importance of English Testing in Corporations”.

    goFLUENT, a leading provider of distance Business English training, is hosting a webinar on “The Importance of English Testing in Corporations”.

    Amy Wood, Training Performance Standards ManagerAmy Wood, Training Performance Standards Manager In today’s global economy, English is undoubtedly the international business language. Global companies interested in developing their international business strategies must consider the English proficiency levels of their employees. Due to the need for assessment of English language levels, a variety of international standardized tests and frameworks known largely by their acronyms such as CEFR, TOEIC, and TOEFL have flooded the language learning field.

    This latest addition to goFLUENT’s Webinar series is intended to explain the English Tests available on the market, and their importance to corporations. The Webinar will be led by Amy Wood, goFLUENT’s North American Manager for Training & Performance Standards. Amy, who is a member of the American Society for Training & Development, explains: “Because organizations today require internationally competent communicators, companies need to know which measurement tool to use to assess their employees. This is especially important in matters such as recruitment, career development, training needs and training effectiveness, among others.”

    Explaining the value of testing in corporate environments, Amy, who has close to a decade of experience in evaluating the English language levels of EFL learners in various fields of business, notes: “Standardized testing is useful for international corporations because it provides measurable results across geographical boundaries, ensuring that the English skills of employees regardless of their location can be evaluated by the same standards. However, because each test has a slightly different orientation and purpose, it is important for each company to choose the appropriate test for its own unique needs,” Amy explains.

    Before deciding which test to use, the company must reflect on the scope and purpose of the evaluation. This might include considering aspects such as their employees’ unique work environment and the specificities of their field of business. “Since some tests are focused on academic levels, while others on action-oriented results, companies end up choosing tests which do not fit their evaluation needs,” Amy explains. “Sometimes even considering the employees’ general levels of proficiency is important, because some tests are intended to evaluate low level learners, but give incoherent results where higher level learners are concerned.”

    goFLUENT’s CEO Christophe Ferrandou adds, “Because there is no universal test, no single globally adopted system of English language proficiency, this webinar is based on goFLUENT’s own 13 years of experience in English proficiency testing for our clients. After trying out all the different testing tools and understanding the needs of our clients, this webinar is aimed to help you know which tool best fits your organization.”

    This webinar will explore, among other topics:

    Why Proficiency Frameworks are relevant to the corporate setting
    What English language tests aim to measure
    Which standardized tests might meet your corporate needs
    The effects of testing on recruitment, career development and evaluation

    To register for the webinar, visit: https://www.gofluent.comwww.gofluent.com/web/us/webinar-english-testing.

    goFLUENT’s White Paper on “A Guide to English Tests and Proficiency Frameworks” will be sent to participants after the webinar.

    End

    Further information from:
    Robert de Ocampo, goFLUENT, +33 (1) 72 71 83 31; rdeocampo@gofluent.com

  • December 22, 2012

    goFLUENT expands its operations in Britain

    By: Bobby De Ocampo

    Increasing demand for its products globally has prompted goFLUENT, a leading provider of Business English training which works with many of the Fortune 500 companies around the world, to begin a recruiting drive for British-based native English speakers. They will augment goFLUENT’s existing team of 400 or so trainers, who are based in the USA, Canada and the Philippines.

    Increasing demand for its products globally has prompted goFLUENT, a leading provider of Business English training which works with many of the Fortune 500 companies around the world, to begin a recruiting drive for British-based native English speakers. They will augment goFLUENT’s existing team of 400 or so trainers, who are based in the USA, Canada and the Philippines.

    More than 2,000 companies worldwide use goFLUENT’s language training programme, which combines an online learning curriculum, including video available through a number of delivery mechanisms, with regular, individual coaching sessions in real-time with English language trainers. This approach has proved to be one of the most effective approaches in language training.
    Skye Kennedy, goFLUENT’s Production manager, explained: “The ongoing recruitment efforts in the UK demonstrate goFLUENT’s commitment to the quality of our live training services. At present, goFLUENT has six training and recruitment centres around the world but, with its expansion into the UK, soon there will be seven.

    “We’re proud to be the only player in the market that doesn’t outsource its training to freelance trainers and coaches. Our clients are assured that trainers giving goFLUENT lessons are 100% our own employees – employees who have been thoroughly trained on our quality standards for lessons and our strict guidelines for the data protection of our clients.

    “We’re expanding our team of trainers offering telephone-based support and coaching not only because the demand for goFLUENT’s corporate English language teaching is growing steadily but also because we want to expose our learners to a range of British regional accents. Understanding the variations in British accents can be extremely helpful for those learning to speak English, especially those in Europe and Asia who do business with the UK.”

    She added: “Adult learners need guidance and support from others to sustain their motivation, which is critical in the process of learning a language.

    “We’ve found that, for many of our learners around the world, business communication using British English poses specific challenges that we want to help them overcome. Having British trainers should be attractive for British-based international companies which want to train their staff around the world to speak British rather than American or any other form of English.

    “Of course, learning a language is just a beginning. The real result is being able to interact successfully in the language – taking account of the many regional variations that there are in English.”

    Since goFLUENT’s language learning programmes are customised for individual learners, the lessons’ topics vary widely from learner to learner, so would-be trainers for goFLUENT must be able to discuss a wide range of topics – and especially a wide range of business-related topics.

    “We’re looking for trainers who’re great communicators,” said Skye Kennedy.  “They’ll need training and/or corporate experience, excellent English communication skills, the ability to discuss business and world events – and a genuine interest in other countries and cultures.

  • December 17, 2012

    goFLUENT won the Bronze Award for Best Use of Blended Learning to the Brandon Hall Awards!

    By: Bobby De Ocampo

    We are extremely proud to announce that goFLUENT has won the Bronze Award for Best Use of Blended Learning in the prestigious 2011 Brandon Hall Excellence in Learning Awards!!! The entry was a 19 page document showing how we effectively used all of goFLUENT's products to come up with a complete blended solution to train more than 10 country sites of the glass making giant, O-I.

    We are extremely proud to announce that goFLUENT has won the Bronze Award for Best Use of Blended Learning in the prestigious 2011 Brandon Hall Excellence in Learning Awards!!! The entry was a 19 page document showing how we effectively used all of goFLUENT’s products to come up with a complete blended solution to train more than 10 country sites of the glass making giant, O-I.

    This is the first time goFLUENT has won an award by a US based awards body, and this recognition gives goFLUENT so much credibility in what we do. No competitor of goFLUENT is in the iist of winners, and we are proud to claim that we’re the only English training provider among the winners!

    In the list of winners, you will also find huge companies such as Verizon, PricewaterhouseCoopers, Cisco Systems, IBM, Walt Disney, McDonalds, Symantec, KPMG International, Adobe, Microsoft, Siemens, Accenture, GE, Credit Suisse, Toyota, Dell, and Abbott Laboratories! You can find the full list of winners on this page: https://www.gofluent.combrandon-hall.com/awards-blended-learning-corporate-english-trainingexcellence-in-learning/132.html.

    This is really a great achievement for goFLUENT and we are extremely proud of this recognition!

    About the Brandon Hall Group:

    Brandon Hall Group is the preeminent research and analyst organization focused on developing research driven solutions to drive organizational performance for emerging and large organizations.  Through the recent merger of Brandon Hall Research and AC Growth, Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Talent Management, Learning & Development, Sales, Marketing and Executive Management. It hwas more than 10,000 clients globally with 20 years of delivering world class solutions.

  • November 22, 2012

    goFLUENT sets out a best practice RFP template for companies seeking language learning programs

    By: Bobby De Ocampo

    As the business world becomes increasingly ‘global’, global businesses are tending to standardize English as the global business language. According to goFLUENT - a leading provider of Business English training – some 90 per cent of the world’s current business skills language learning budget is devoted to teaching people English.

    As the business world becomes increasingly ‘global’, global businesses are tending to standardize English as the global business language. According to goFLUENT – a leading provider of Business English training – some 90 per cent of the world’s current business skills language learning budget is devoted to teaching people English.

    Since English training is a global need, deployment tends to be done on a wide scale; calls for a consistent strategy across different locations, and involves elements of change management. This trend is producing an increasing demand for English language training programs and, consequently, there are increasing numbers of ‘Request for Proposal’ (RFPs) to providers of these programs.

    So, to provide value to organizations going through the provider selection process for language training, goFLUENT has published a whitepaper on ‘A Guide for Developing a Request for Proposal (RFP) for Language Services’. The whitepaper is freely available on goFLUENT’s website: https://www.gofluent.comwww.gofluent.com/web/us/a-guide-for-developing-a-request-for-proposal-for-language-training-services.

    The paper is the product of goFLUENT’s in-depth analysis of the RFPs it has received recently. In addition to an analysis of the current market situation for English training solutions, it contains a:
    Suggested strategy for preparing an RFP
    Template for an RFP document
    Template for an RFP questionnaire
    Christophe Ferrandou, CEO of goFLUENT, believes that: “In recent years, the effects of globalization have intensified the need for fast and effective communication among employees and offices worldwide. With English increasingly being accepted as the worldwide business language, this has increased the pressure on workers to improve their English language skills.

    “In our experience, clients who’ve had the most successful RFP process and who’ve been the most satisfied with the implementation of their selected training program were those which had a clear, well-thought out strategy from the beginning,” he continued. “When formulating such a strategy, you must involve senior executives; analyze the business needs driving the RFP, and agree the criteria for evaluating providers.

    “Involving senior executives not only secures support for the training program but these people have a long-term view of the overall direction of their company as well as the workforce skills required for its growth. In coordination with the HR department, they decide how developing these capabilities should be prioritized.

    “So they can ensure that investment in language training is strategically placed – whether it’s in particular types of job roles, certain departments, or the development of specific Business English skills. Their involvement leads to the clarity of perspective that’s crucial to finalizing an RFP’s requirements – and evaluating those who respond,” he said.

    Then, goFLUENT believes, an RFP must be based on clearly stated – and agreed – business needs. Otherwise the selection process will be determined solely by price or technology comparisons. These business needs should lead the strategy for the entire language training program and should identify the:
    Languages required
    Learners (the job roles and functions where language training is most needed)
    Type of learning content needed – such as authentic content in the target language, practice exams for standardized tests, grammar-focused or vocabulary-focused resources and so on
    Training delivery method
    LMS integration
    After senior executives have given their input and the driving factors for language training have been clarified, the organization must agree its criteria for evaluating the submitted proposals. Traditionally, these would include the provider’s lesson delivery methods, quality of content, availability of testing tools, technological innovation and pricing models but increasing globalization has added a new dimension to corporate language training demands.

    “Learners need to learn at a faster pace than ever before, but with more flexibility in terms of scheduling of lessons and training paths,” observed Ferrandou. “They also need highly specialized content that’s relevant to their industry and job roles.

    “There’s now a further challenge at corporate level: a growing need for the seamless administration of training across various locations worldwide. So you must be able to administer training programs globally; have experience in training learners whose learning needs are strongly business-oriented and whose learning goals may shift dynamically according to the demands of their job, and you must have a technological infrastructure for supporting the pedagogical and administrative aspects of the training program in an integrated way, from registration, lesson delivery, progress monitoring, to evaluation.”

    A summary of goFLUENT’s suggested template for an RFP to be sent to targeted providers is:
    1. Introduction
    Company background – a brief company overview including your company history, size, locations, products and services.
    Project goals – set out the business needs you want the language training program to address; describe how you expect the project to meet those needs; provide a picture of the kind of supplier and range of services you want; state the number of users you expect to register, the training delivery methods you prefer, the level of customisation you require – and state whether you are seeking only one or several suppliers.
    Project timetable – outline the project’s major phases, such as pilot test, launch, evaluation and review, as well as possible extensions of the project scope.
    Profile of users – the number of employees, their office locations, job roles, training needs and general level of proficiency (if known). Describe any possible changes to job roles that might occur based on employees’ performance in the training program and as a result of company strategy.
    2. Instructions to providers
    Timetable – outline the schedule for the provider selection process.
    Contact information – the name and contact details of the person in charge of RFP compilation and management.
    Format – state the preferred format for supplier proposals (such as Word document or PDF) and an indication of the maximum number of pages and/or file size limits.
    Other guidelines – that might apply to the selection process, for example confidentiality or the binding nature of the supplier’s responses.
    3. Requirements
    Outline the pedagogical, administrative, and technical requirements, stating your expectations for each of these. This will help potential providers to know whether or not they can meet your needs, and to write their response in a way that makes their capabilities clear.
    The whitepaper – ‘A Guide for Developing a Request for Proposal (RFP) for Language Services’ – is available on goFLUENT’s website: https://www.gofluent.comwww.gofluent.com/web/us/a-guide-for-developing-a-request-for-proposal-for-language-training-services.

    End

    About goFLUENT (https://www.gofluent.comwww.gofluent.com)

    goFLUENT offers distance English training combining eLearning, telephone lessons and written practice solutions. Each year, goFLUENT assists more than 100,000 employees in over 2,000 companies across the word to enable them to perform better in their international relations. goFLUENT is present in ten countries and has 560 employees – of which 400 are trainers. NTT Communications (NTT Group) holds 30% of shares in the company.

    Further information from:
    Robert de Ocampo, goFLUENT, +33 (1) 72 71 83 31; rdeocampo@gofluent.com

  • September 12, 2012

    goFLUENT reveals the Importance of High Frequency Vocabulary to Language Learning

    By: Bobby De Ocampo

    With the business world becoming increasingly ‘global’ and with English now well established as the international business language, learning English as a second language is becoming vital for those who want to further their careers.

    With the business world becoming increasingly ‘global’ and with English now well established as the international business language, learning English as a second language is becoming vital for those who want to further their careers.
    Within this context, research by Dr Charles Browne, Professor of Applied Linguistics and the Director of the English as a Foreign language (EFL) Teacher Education Program at Meiji Gakuin University in Tokyo, Japan, points to EFL learners encountering serious problems in learning sufficient English vocabulary via traditional delivery methods . Thankfully, today’s technology provides a number of tools that can help to overcome this issue.

    Dr Browne is an acknowledged specialist in computer assisted language learning (CALL) and second language vocabulary acquisition, as well as being goFLUENT’s Senior Academic Advisor. He has worked for the Japanese Ministry of Education and writes a monthly column for the top English education journal in Japan. In his webinar, he will outline his cutting edge research into the quickest and easiest ways to acquire business English proficiency.

    “Estimates of the number of words in the English language vary from 1,000,000 to at least 350,000 – depending on your definition of what is a ‘word’,” said Professor Browne. “Of these, a typical native speaker of English knows some 20,000.

    “While many learners will know the majority of the most common words in the English language, fewer learners will know words in less common usage,” he continued. “A key problem for those learning English as a foreign language is that they don’t know enough ‘high frequency’ words – that is, those words that occur most frequently in English.

    “It’s thought that someone learning English needs to know at least 5,000 English words before they can begin to study the language independently. Yet, after around two thousand hours of ‘traditional’ language learning, top international students had managed to learn only some 4,000 English words” he revealed. Since learning English is now seen as a key factor in people’s – and their organizations’ – professional growth, Dr Browne is leading a webinar on ‘The Importance of High Frequency Vocabulary to Language Learning’. The webinar is being facilitated by goFLUENT, a leading provider of Business English training.

    During the webinar – which takes place on Thursday 20th September from 11am to noon European Time (10am to 11am British Summer Time) and is free to attend – Dr Browne will reveal some basic findings regarding language learning, outline some of the problems faced by EFL learners related to vocabulary, and demonstrate important online tools that help teach important vocabulary and reading content.

    These online tools can help dramatically improve business English vocabulary, along with improving English comprehension and communication skills.

    These special online learning materials include authentic and motivating listening and reading content; graded materials andtools to help learners understand videos that are couched in language above their level of understanding. Webinar participants will learn on how tools like video captioning ‘keyword’ captioning; ‘automaticity’ (decreasing the cognitive load placed on learners by deleting less important and less well known vocabulary), bilingual captioning, clickable HTML directories and speed control, can aid in taking them to the next level of English training.

    To register for the free webinar, visit https://www.gofluent.comwww.gofluent.com/web/us/webinar-charles-browne

  • May 15, 2012

    goFLUENT outlines the effective and efficient implementation of Mobile Learning

    By: Bobby De Ocampo

    goFLUENT, a leading provider of Business English training, has published a whitepaper on “How to Implement Mobile Learning in Global Organizations. “The whitepaper is available on goFLUENT’s website: https://www.gofluent.comwww.gofluent.com/web/us/download-white-paper-mobileLearning.

    goFLUENT, a leading provider of Business English training,  has published a whitepaper on  “How to Implement Mobile Learning in Global Organizations. “The whitepaper is available on goFLUENT’s website: https://www.gofluent.comwww.gofluent.com/web/us/download-white-paper-mobileLearning.

     Christophe Ferrandou, CEO of goFLUENT, explains: “Growth rates for mobile products, including the iPad, iPhone, Android’s smartphones and tablets, have increased so quickly that they are surpassing desktop computers in some countries. So, it is not a question of ‘if’ but ‘when’ an organization should deploy mobile learning – and how it delivers mobile learning.”

    “Selecting an eLearning solution that offers mobile delivery in addition to a computer delivered application puts the choice of accessing the training in the hands of the learner,” he adds. “Learners are then empowered to decide how they will learn, which delivery model best fits their learning style and, perhaps, overcome any learning constraints – geographical, technological and so on – with which they are dealing.”
    Many workers rarely find themselves in front of a traditional desktop computer – and their work patterns prevent them from adhering to ‘traditional’ working hours. Workers at all levels in an organisation are increasingly comfortable with technology and so they are looking to that technology to help them – wherever they are –whenever  they need support, or have some spare time to  develop  their professional skills.
     With more than a decade of experience in distance learning, goFLUENT has found that as organisations look to expand their global footprint and reduce costs, they seek a common business language – which, in almost every case, is English.  It asserts that teaching non-native speakers to speak business English unites them, boosts their confidence and enables them to be more productive, thus improving the organization’s results.
    goFLUENT believes that with the rapid rise in mobile communication devices making business English materials available via mobile learning is convenient, cost-effective, and makes the materials easily re-usable. The speed of communication via Mobile delivery makes learning immediate, just-in-time, and especially relevant.
    After discussing the needs of workforces in global organizations and assessing how they are using mobile learning, the whitepaper also explains how organizations can determine the return on investment (ROI) from mobile learning materials.
    When using mobile learning, goFLUENT recommends that you should:
    • Identify business challenges and define strategy. Common business challenges that mobile learning addresses can include:
      • Enabling access to business English training content and services across a global workforce.
      • Offering learning to a workforce that is already mobile.
      • Delivering ‘just-in-time’ and ‘just-enough’ learning.
    • Define the solution. Think particularly in terms of technology/ infrastructure; culture; content.
    • Pilot the mobile learning solution. Limit risk and cost by using new learning materials on a sample group first.
    • Measure, analyse and refine. Measure effectiveness – such as performance improvement, course completion and skill mastery results – to gauge success.
    The whitepaper also discusses evaluating the hardware used to deliver mobile learning – including the challenge presented by Apple products not supporting Flash. In addition to its conclusions, the whitepaper also offers readers the chance to learn more about mobile learning and business English training by contacting goFLUENT at info@www.gofluent.com.

     

  • February 22, 2012

    goFLUENT enters the mobile learning market with its e-learning English iPhone application

    By: Bobby De Ocampo

    goFLUENT, a leading provider of business English via distance learning, has demonstrated its credentials as an innovative player in the mobile learning sector by launching its Business English Training iPhone App. This App, which has been approved by Apple and is now available on Apple’s App Store, is the mobile version of its e-learning portal for iPhone, iPad and iPod touch users.

    goFLUENT, a leading provider of business English via distance learning, has demonstrated its credentials as an innovative player in the mobile learning sector by launching its Business English Training iPhone App. This App, which has been approved by Apple and is now available on Apple’s App Store, is the mobile version of its e-learning portal for iPhone, iPad and iPod touch users.

    Christophe Ferrandou, CEO of goFLUENT, commented: “With more smartphones being sold every three months than computers, mobile learning is not only growing in popularity but it’s beginning to overtake other forms of e-learning as the most popular technology-delivered learning mechanism.

    “Learning & development departments in large organisations need to offer their employees a mobile learning solution that’s far more than merely using a browser on a mobile phone. Through this delivery technology, they’re looking for a new approach to learning.

    “Mobile learning can offer great value to learners because it can connect employees to the knowledge and expertise they need, when and where they need it.”

    “The launch of our m-learning iPhone App is another giant leap for goFLUENT into the world of mobile learning – notably with the best business resources for learning English for today’s businessperson,” added Robert de Ocampo, Marketing Director of goFLUENT.

    “This will not only allow students even further flexibility to learn as and when they want to but it will also enable them to use our learning materials as performance support tools too – to provide linguistic reminders as and when they need it.”

    The new goFLUENT mobile app for iPhones includes regularly updated news videos relating to, among others: Economics, Energy, Finance, Healthcare, Lifestyle and Technology.

    As with all other goFLUENT English language learning materials, these videos are used as tools to help students learn English. goFLUENT does this by:

    Assigning each video a ‘level’, corresponding to the content’s degree of difficulty for those learning English
    Providing subtitles to the videos, in order to aid comprehension for the students
    Creating a vocabulary list, highlighting and defining difficult words in the videoHighlighting a grammar point used in the video ,to help learners review useful grammar rules
    Providing a quiz to help learners check their comprehension of the video – particularly of the main ideas contained in the video, along with some selected words which are intended to help students build their vocabulary of English.
    The application can be downloaded on Apple’s App Store: https://itunes.apple.com/us/app/gofluent-elearning/id484994915?ls=1&mt=8

    End

    About goFLUENT (https://www.gofluent.comwww.gofluent.com)

    goFLUENT offers English distance training combing eLearning, telephone lessons and written practice solutions. Each year, goFLUENT assists more than 60,000 employees in over 2,000 companies across the word to enable them to perform better in their international relations. goFLUENT is present in ten countries and has 560 employees – of which 400 are trainers. NTT Communications (NTT Group) holds 30% of shares in the company.

    Further information from:

    Robert de Ocampo, Marketing Director, goFLUENT, +33 (1) 72 71 83 31; rdeocampo@gofluent.com

    Bob Little, Bob Little Press & PR, +44 (0)1727 860405; bob.little@boblittlepr.com

  • January 19, 2012

    goFLUENT outlines the key issues in determining the return on investment in blended learning

    By: Bobby De Ocampo

    At the iLearning Forum Paris – France’s leading learning technologies event - Christophe Ferrandou, CEO of goFLUENT, one of Europe’s leading providers of business English via distance learning, is outlining the key issues involved in determining the return on investment (ROI) in blended learning.

    At the iLearning Forum Paris – France’s leading learning technologies event – Christophe Ferrandou, CEO of goFLUENT, one of Europe’s leading providers of business English via distance learning, is outlining the key issues involved in determining the return on investment (ROI) in blended learning.

    The event – which includes a conference and exhibition – takes place at Espace Champerret in central Paris on 31st January and 1st February. It is now in its 12th year and regularly attracts some 4,000 visitors.

    In 2012, the conference includes presentations about open source platforms; serious games; simulations; interactive instructional design; content development tools; mobile learning; the latest learning technologies; social networks in learning, and – thanks to goFLUENT’s Christophe Ferrandou – the ROI of blended learning.

    Christophe Ferrandou said:  “goFLUENT has a great deal of experience in helping its clients determine the ROI of the blended learning that comes from goFLUENT’s e-learning platform, customised content, written coaching and telephone lessons. We believe that all of these combine to provide a consistent and efficient learning experience.”

    In addition, goFLUENT provides the organisation’s HR directors with tools to track their employees’ progress, ensuring an easy and effective way to monitor the ROI. Moreover, these HR professionals can also make use of goFLUENT’s products to perform level diagnostics during the recruitment process and when considering an employee for promotion.

    “Blended learning can help address many critical business problems such as supporting global employee learning, reducing travel and subsistence expenses as well as increasing productivity in a competitive environment,” said Ferrandou. “Of course, organisations should assess the value of learning at all levels of the business, especially identifying the benefits, costs and risks.

    “Many blended learning programmes, owing to their innovative nature and enterprise-wide – often global – scope become highly ‘visible’ to those in the Boardroom,” he continued. “Typically, learning programmes support overall learning strategies which, in turn, are aimed at achieving business goals – so it is perfectly understandable that organisations should try to measure these programmes’ ROI.”

    Ferrandou, the only Frenchman in the recently published list of the top ten ‘movers and shakers’ in European e-learning, believes that, in trying determine the ROI of a learning project, people tend to focus on costs rather than results.

    He said: “That’s because it’s easier to do so! Yet, assessing results is not only fairer, it’s also more closely allied to the organisation’s goals.”

    Ferrandou added that, in order to define a learning programme’s net benefits, you must set some goals, define an evaluation framework and – only then – do the ROI calculations. He observed: “Setting goals is key not only to measuring ROI but also to engage learners and their managers.”

    End

    About iLearning Forum Paris

    For further information about this event visit https://www.gofluent.comilearningforum.org/en/index.php

    About goFLUENT (https://www.gofluent.comwww.gofluent.com)

    goFLUENT offers English distance training combing eLearning, telephone lessons and written practice solutions. Each year, goFLUENT assists more than 60,000 employees in over 2,000 companies across the word to enable them to perform better in their international relations. goFLUENT is present in ten countries and has 560 employees – of which 400 are trainers. NTT Communications (NTT Group) holds 30% of shares in the company.

    Further information from:

    Robert de Ocampo, Marketing Director, goFLUENT, +33 (1) 72 71 83 31; rdeocampo@gofluent.com

    Bob Little, Bob Little Press & PR, +44 (0)1727 860405; bob.little@boblittlepr.com

  • November 19, 2011

    goFLUENT is a finalist for The Learning Awards UK

    By: Bobby De Ocampo

    goFLUENT has been pre-selected for two categories for "The Learning Awards 2012" (https://www.gofluent.comthelearningawards.com/). The Learning and Performance Institute hosts the annual Learning Awards to recognize outstanding examples of high standards, best practice, innovation and excellence in Learning and Development. The awards are presented at The Dorchester, Park Lane, London and are firmly established as the benchmark for excellence throughout the learning industry.

     goFLUENT has been pre-selected for two categories for “The Learning Awards 2012”  (https://www.gofluent.comthelearningawards.com/). The Learning and Performance Institute hosts the annual Learning Awards to recognize outstanding examples of high standards, best practice, innovation and excellence in Learning and Development. The awards are presented at The Dorchester, Park Lane, London and are firmly established as the benchmark for excellence throughout the learning industry.

    The categories goFLUENT was pre-selected for are Training Department of the Year and Staff Development Programme of the Year. For both entries, goFLUENT used the Eli Lilly Project and explained how goFLUENT’s products were able to increase the English Levels of Lilly employees in different countries.

    As much as this is only in the pre-selection phase, this is already a great achievement for goFLUENT! Up to 30 entries were received for certain categories, and only 6 were selected, including goFLUENT. This could  not have been reached without the hard work of everyone and we are very proud of this recognition! Among the other projects competing now with ours are companies such as Ricoh, Ernst & Young, Boots, EMC…
    The final step is for us to do an oral presentation which will take place in the UK in the coming weeks.
    In the meantime, goFLUENT is OFFICIALLY a 2012 Finalist of the Learning Awards.

     

  • September 20, 2011

    goFLUENT Strengthens Its Team to Support Growth in the US

    By: Bobby De Ocampo

    goFLUENT, a leading provider of distance English training, has expanded its sales presence and investment in the language learning market in the USA with the appointment of Brett Walker.

    NEW YORK, NEW YORK–(Marketwire – Sept. 20, 2011) – With his previous sales expertise including working for learning management system (LMS) giants, Brett brings his vast knowledge of the SaaS On-Demand eLearning Software Solution Industry to the goFLUENT team.

     In his previous positions, Brett worked with clients such as Senior Vice Presidents in the HR function; Vice Presidents of Human Capital, and Training Directors to identify their organizations’ human capital training and development gaps, and develop appropriate solutions. goFLUENT is confident that this knowledge and experience will enable them to meet the growing needs of their prominent customers in the USA as they seek to deploy distance learning programs internationally and integrate these with their LMS.

    Sandrine Pruniere, Vice President of goFLUENT International, commented, “Brett brings with him a wealth of knowledge including ten years of business-to-business sales experience, four years of which were been spent in the e-learning sector. He’ll be using this experience to secure new deals with companies in the US, enabling goFLUENT to target this key strategic market for future growth.”

    goFLUENT already has a number of American clients, including O-I, the glassmaking giant, and Eli Lilly, the tenth largest pharmaceutical company in the world. For these industry leaders, goFLUENT’s blended learning approach helps improve business English communication needs that pertain to colleagues and clients alike.

    Learners receive consistent written feedback, as well as individual coaching, to enable them to develop linguistic confidence and notions of correct grammar and spelling. In addition, learners have access to e-learning resources from
    AFP, the New York Times, and Harvard Business Review.
    The need for this sort of learning has grown in recent years as companies which operate globally have adopted the policy – prompted by global business practice – of using English to communicate; both internally and with their customers, wherever they are in the world.

    This means that professionals in almost any industry are obliged to attain higher and higher levels of proficiency in English, and goFLUENT, with its blend of e-learning, customized content, written coaching and telephone lessons successfully addresses, providing a consistent and efficient learning experience.

    Christophe Ferrandou, CEO of goFLUENT, said, “We’re finding that, increasingly, large international companies are looking for an English training partner that can provide training to their employees worldwide. goFLUENT can meet those needs with our unique blended offer. We’ve recently augmented our portfolio of products and services by partnering with the New York Times News Syndicate to use New York Times videos and Harvard Business Review articles as resources on our e-learning platform.

    “The combination of our innovative blended solution with today’s market growth has caused goFLUENT to experience rapid growth in the US. We believe that Brett’s arrival will help us respond to the business world’s increasing demand for English knowledge and expertise.”

     

  • June 7, 2011

    goFLUENT now offers New York Times Videos and Harvard Business Review Articles on their eLearning Platform

    By: Bobby De Ocampo

    Commenting on the agreement with New York Times News Syndicate, which was signed last March and is now well in operation, Christophe Ferrandou, goFLUENT's CEO, said: "We're delighted to be able to add Harvard Business Review articles and New York Times News Syndicate videos to those of Agence France Presse, as resources for our learners around the world. This new and on-going enhancement to our products and services is testament to our commitment to continue to improve the source materials available to those learning Business English via our blended learning approach.

    Commenting on the agreement with New York Times News Syndicate, which was signed last March and is now well in operation, Christophe Ferrandou, goFLUENT’s CEO, said: “We’re delighted to be able to add Harvard Business Review articles and New York Times News Syndicate videos to those of Agence France Presse, as resources for our learners around the world. This new and on-going enhancement to our products and services is testament to our commitment to continue to improve the source materials available to those learning Business English via our blended learning approach.

     “goFLUENT provides those using its products and services to learn and improve their English language skills with access to an e-learning platform – with content, in the form of topical videos, articles and quizzes, all graded according to the learner’s ability to understand and speak English. As the learner’s English language skills develop, so that learner can access more linguistically complex and informative versions of these videos, articles and quizzes.

    “The goFLUENT e-learning platform presents new ideas to those learning English as a foreign language and reinforces their existing knowledge.
    “Naturally, we want to give our learners a wide range of news and features – especially business-related material – which adheres to high production values and the highest standards of reporting,” Ferrandou continued. “We are confident that the materials from New York Times News Syndicate and Harvard Business Review ably fulfil these criteria – and will inform and edify our learners as they explore the English language as well as develop their proficiency in that language.”
    In addition, goFLUENT learners receive live, individual coaching, via telephone, with a native English speaking tutor. This not only helps the learner to discuss – and receive feedback on – any aspects of the English language that are difficult for her/him to grasp but also helps to train the learner’s ear to make English conversation more natural.

     

  • March 8, 2011

    Italian Ministry of Education engages goFLUENT to help schoolchildren perfect their English language skills

    By: Bobby De Ocampo

    This latest pilot programme, begun in November last year and organised by goFLUENT, links children at Rome's Piva Caesar Middle School - via videoconferencing technology - with English native speakers who are English language teachers based in the USA.

    This latest pilot programme, begun in November last year and organised by goFLUENT, links children at Rome’s Piva Caesar Middle School – via videoconferencing technology – with English native speakers who are English language teachers based in the USA.

    Using only an internet connection, a computer with a sound system, a webcam and a video projector, 22 children participated in this innovative learning process which complements traditional English teaching methods. Every child took part in ten of these web-delivered lessons, each of which lasted for 30 minutes.

    Both the on-site teacher and the US-based trainer support complement each other’s role in the classroom. The classroom teachers play a key role because they are responsible for making goFLUENT’s interactive lessons meet the requirements of the Italian Ministry of Education.

    Sally Van Dyke, one of the teachers, said: “It was amazing to see how quickly the students’ familiarity with English improved. It was clear that the concepts that they had already acquired in the classroom were greatly enriched by goFLUENT’s training.”

    The pilot project marks the second time that goFLUENT has worked with a national government to teach English to its children. Since 2008, in conjunction with France’s Education Ministry, goFLUENT has made its brand of English language training available to children in the le Havre area of France.

    This project involves 1,000 schools, of which 40 – in Périgueux – took part in a pilot programme in 2008. Then, in 2009, the training was extended to children in Rosny-sous-Bois and, subsequently, to children aged nine to 12 in the city of le Havre and the surrounding area.

    Christophe Ferrandou, goFLUENT’s CEO, explained: “Involvement in one of our programs – whether you’re a child or an adult – gives you a head-start when learning English because you learn true English pronunciation quickly and effortlessly from native-speaking teachers. You get the chance to learn a new language and appreciate a new culture as well.

    “Our experience – now in both France and Italy – in providing distance English training via videoconferencing to young people has shown that our teaching method is particularly well suited to teaching them English, given the familiarity that most of them already have with the internet. And the students’ feedback shows that they are happy with the structure, content and outcome of the lessons.”

    Nicola Musazzi, goFLUENT’s Country Manager in Italy, commented: “The added value of our approach is shown in its playful and experiential approach to learning – and students of all ages benefit from the simplicity of the programme’s construction as well as its high degree of personal interaction with the teachers.”

    Ferrandou added: “Using videoconferencing technology is an ideal way to introduce students – not just in Italy and France but all over the world – to native English speakers without the need to disrupt anyone’s life by a lot of travelling, thus avoiding the costs and the adverse effects on the environment that such travel brings. Moreover, using this technology to deliver the learning gets around the difficulty of finding native English speakers in the students’ locality.”

    The results of the pilot programme in Rome are now being analysed and are being shared with other Italian schools via the InnovaScuola web portal (https://www.gofluent.cominnovascuola.gov.it). InnovaScoula is an initiative of Italy’s Department for the digitisation of public administration and technological innovation along with the country’s Ministry of Education University and Research.

  • February 14, 2011

    goFLUENT’s New Vice President – General Manager for Europe

    By: Bobby De Ocampo

    The leader in distance business English training, goFLUENT, has appointed Jean Paul Minarro as its Vice President – General Manager of goFLUENT Europe.

    GENEVA – February 14, 2011– Jean-Paul Minarro joined the goFLUENT team in January this year. Previously, he was the European Vice-President of several American software companies, including McCormack & Dodge, Ingres, OracleApplications, Informix, BEA and Siebel Systems, specialising in computer software and applications. Prior to joining goFLUENT, Jean-Paul was the Senior Advisor of the Board of Directors of the French software company, Exalead.

    Christophe Ferrandou, CEO of goFLUENT, said, “We’re delighted that Jean-Paul Minarro has joined our senior management team to help us develop and implement a business strategy that will enable us to meet the continually rising demand for our services around Europe. At goFLUENT, we are enlarging and refining our services so that professionals anywhere on the continent can improve their business English skills, should they so desire, and Jean-Paul’s ultimate task is to reach these clients. “His business expertise is evidenced by the masterful way he handled companies with annual revenues from US$ 50 million to US$ 400 million, and we consider him to be an invaluable addition to our team, especially when it comes to increasing our business to business (B2B) client base.”

    Jean-Paul Minarro commented: “The goFLUENT method of language learning, which consists of e-learning combined with telephone support and conversation practice with native English speakers, is proving to be both popular and effective. My objective for goFLUENT is to significantly increase its B2B business.” “I’m looking forward to working with the goFLUENT team to meet the growing demand within Europe for business English, since it’s becoming the lingua franca of business around the world.” Mr. Minarro has a degree from ESC Toulouse and is a chartered accountant. End About goFLUENT

    goFLUENT offers distance business English training solutions combining eLearning and live trainers. goFLUENT is assisting, every year, over 60.000 business executives in more than 5.000 international corporations in making their company more efficient and profitable when doing business globally and managing intercultural situations. goFLUENT is established in 10 countries, with 560 employees and with the world’s third largest telecom company, NTT Communications (NTT Group) owning 30% of its shares.

  • February 2, 2011

    Livemocha and goFLUENT Join Forces to Provide Community Enabled English Language Learning Resources to Corporations Worldwide

    By: Bobby De Ocampo

    Corporate English language learners now have access to the world's largest online language learning community; Partnership catapults goFLUENT into social learning sector

    SEATTLE – February 2, 2011 — Livemocha™, the world’s largest online language learning community, today announced a partnership with goFLUENT, specialist in distance business English training, connecting Livemocha’s award-winning Active English curriculum and online community of more than eight million language learners with goFLUENT’s certified English trainers already serving 5000 corporations worldwide. The distribution agreement enables corporations to benefit from Livemocha’s unique community based language learning approach while integrating goFLUENT’s Certified Business English Trainers to provide high quality conversation practice and ensure learners achieve outstanding results. Tracking and reporting tools included with the combined offering offer corporations with the capabilities to measure the ROI of their training investments.

    “The need for conversational fluency in our increasingly global workplaces has never been greater,” said Michael Schutzler, chief executive officer of Livemocha. “Our world-class lessons and 24×7 online access to native-speaking study partners from around the world is a perfect marriage with the certified business teacher offered by goFLUENT. Together, we aim to provide corporate learners a practical, yet enjoyable way to develop the language skills they need to succeed in their careers.”
    Based on a shared belief that interaction with native speakers of the language is a key part of the learning, Livemocha and goFLUENT offer unparalleled e-learning language resources.

    More than 5,000 companies worldwide use goFLUENT’s language training program which combines online curriculum with real-time English trainers. This approach has proved to be one of the most effective approaches in language training.

    Livemocha’s Active English promises English language fluency by providing a set of world-class online self-study courses that combine traditional language learning methods with feedback, instruction and limitless practice with native speakers and experts in the Livemocha community.

    “Adults learners need guidance and support from others to sustain their motivation, which is critical in the process of learning a language,” said Christophe Ferrandou, CEO of goFLUENT. “Our corporate learners using Livemocha’s Active English will be able to extend their network far beyond their trainer and colleagues. Learning a language is just the beginning – but interacting in the language is the real result.”

    The combination of these two world-class language learning resources, corporate HR managers can now benefit from a unique solution covering all the distance English training needs of large companies: eLearning for low level to advanced learners, telephone tutoring with experienced business English teachers, and access to a community of language learners and native teachers ready to teach them both language and culture.

    “The partnership between LiveMocha and goFLUENT makes real sense for corporate customers, since the tools and services available from the two parties are extremely complementary and will deliver real value add to the existing offerings”, said Kate Worlock, Director & Lead Analyst at Outsell. “The combined resources will provide a real competitive advantage for companies looking to support worldwide corporate customers and expand globally.”

    For more information about Livemocha and goFLUENT, visit www.gofluent.comlivemocha.com and www.gofluent.comwww.gofluent.com, respectively.
    About Livemocha

    Livemocha is a company committed to helping people everywhere in the world achieve fluency in a new language. As the world’s largest online language learning community, Livemocha fuses traditional learning methods with online practice, and interaction with native language speakers from around the world. Livemocha delivers an unparalleled, learning experience that promises conversational fluency. Since launching in 2007, the Livemocha community has grown to nearly eight million members from 195 countries, underscoring the strong demand for an engaging and collaborative approach to language learning. Livemocha continues to grow with one goal in mind: to teach everyone in the world a new language. For more information about Livemocha, please visit https://www.gofluent.comlivemocha.com.

    About goFLUENT

    goFLUENT offers distance business English training solutions combining eLearning and live trainers. goFLUENT is assisting, every year, over 60.000 business executives in more than 5.000 international corporations in making their company more efficient and profitable when doing business globally and managing intercultural situations. goFLUENT is established in 10 countries, with 560 employees and with the world’s third largest telecom company, NTT Communications (NTT Group) owning 30% of its shares.” For more information about goFLUENT, please visit https://www.gofluent.comwww.gofluent.com.

  • January 15, 2011

    Accomplished Linguist Dr. Charles Browne joins the goFLUENT Team

    By: Bobby De Ocampo

    In January of 2011 Dr. Charles Browne became the Senior Academic Advisor of goFLUENT. As a specialist in Computer Assisted Language Learning (CALL) and Second Language Vocabulary Acquisition, combined with his contributions to the development of many language learning applications for mobile devices and PCs, Dr. Browne's background is perfectly suited to goFLUENT's educational development needs.

    In January of 2011 Dr. Charles Browne became the Senior Academic Advisor of goFLUENT. As a specialist in Computer Assisted Language Learning (CALL) and Second Language Vocabulary Acquisition, combined with his contributions to the development of many language learning applications for mobile devices and PCs, Dr. Browne’s background is perfectly suited to goFLUENT’s educational development needs.

    Dr. Browne has over 25 years of experience in the field, making him a source of invaluable knowledge within the goFLUENT team. He has written dozens of research articles and books, and contributes a monthly column to the number one English education journal in Japan. He has worked for the Japanese Ministry of Education and has led language learning product development for the software companies Lexxica (www.gofluent.comlexxica.com) and EnglishCentral (www.gofluent.comenglishcentral.com), as well as the top language learning publishers Pearson and Cambridge University Press. In conjunction with his new position at goFLUENT, Dr. Browne is currently a professor of Applied Linguistics and head of the English teacher training program at Meiji Gakuin University in Japan.

    Dr. Browne’s extensive knowledge and expertise regarding language acquisition, combined with his lifelong commitment to quality education, will ensure that goFLUENT’s learners receive the most innovative and theoretically sound training possible.

  • January 5, 2011

    Christophe Ferrandou Named Among Europe’s Top 10 e-Learning Innovators

    By: Bobby De Ocampo

    In January 2011, Christophe Ferrandou, the Paris-based founder and CEO of goFLUENT, Europe's leader in business English training, was honored as one of "Europe's top 10 e-Learning movers and shakers" by e-Learning professionals.

    In January 2011, Christophe Ferrandou, the Paris-based founder and CEO of goFLUENT, Europe’s leader in business English training, was honored as one of “Europe’s top 10 e-Learning movers and shakers” by e-Learning professionals.

    The criteria for whether or not someone can be considered a top “mover and shaker” in the e-Learning community depends on the person’s influence on the industry. Their business practices and methodology are considered, as well as the efficiency of their product. Individuals who are included in this list are considered to be innovative leaders in their field, with fresh ideas and valuable opinions.

    The top ten “movers and shakers” in Europe are as follows:
    1. Richard Straub. The Secretary of ELIG, overseeing ELIG’s role as advisor to the EU on all things to do with e-learning.
    2. Fabrizio Cardinali. CEO of eXact learning solutions North America, chair of ELIG and a member of the board of directors for the IMS Global Learning Consortium.
    3. Thea Payome. Editor of the Germany-based CheckPoint eLearning ezine and website.
    4. Dr Ladislava (‘Vlad’ka’) Knihova. A key champion and leading user of e-learning applications within the corporate and academic sectors in the Czech Republic.
    5. Pascal Debordes. E-learning director at Cegos, Europe’s leading player in professional training.
    6. Piers Lea. A member of ELIG and CEO of LINE Communications, a company which is one of the leading players in the UK e-learning market and, increasingly, is making inroads into the European market.
    7. Carin Martell. A channel manager and business development manager at the LCMS and digital repository producer,eXact learning solutions ), Carin was one of the keynote speakers at the 2010 European e-learning Summit.
    8. Christophe Ferrandou, the Paris-based founder and CEO of goFluent, Europe’s leader in business English training.
    9. Renate Halton. As Head of Halton International, she was the key researcher behind the 2010 Learning Light report on the e-learning sector which looked at the corporate e-learning markets not only in the UK but also in 19 European countries.
    10. Dimitrios Tsamakos (of Asset Tec), an Athens-based vocational education specialist and pioneer in the application and use of e-learning technologies throughout Greece.

    goFLUENT’s recent growth most certainly played a significant role in this recognition. In January 2010, the third-largest telecom company in the world, NTT Communications, became a majority shareholder and provided goFLUENT with a customized telephone network. This ensured not only stability in goFLUENT’s brand but also reliability of their product. Today goFLUENT has more than 3,000 B2B learners and an innovative one-of-a-kind methodology. It is clear that, in founding goFLUENT, Christophe Ferrandou has created a force to be reckoned with in the e-Learning community.

  • November 25, 2010

    Edukwest’s Kirsten Winkler Interviews Christophe Ferrandou, CEO of goFLUENT

    By: Bobby De Ocampo

    In November 2010, goFLUENT's CEO, Christophe Ferrandou, was interviewed by Edukwest's Kirsten Winkler, Founder of the E-Teachers Academy.

    In November 2010, goFLUENT’s CEO, Christophe Ferrandou, was interviewed by Edukwest’s Kirsten Winkler, Founder of the E-Teachers Academy.

    During the interview, Christophe discussed goFLUENT’s evolution, starting with his reason for founding the company. While working in the finance industry in Manhattan, he realized that he needed to improve his level of English in order to reach his full professional potential, but he was unable to find an English training provider that offered flexible, personalized lessons. He saw these two things as the most important aspects of effective English learning, thus he created his own method and founded goFLUENT in 2000. He described goFLUENT’s growth from its creation to what it is today, a decade later: a market leader in distance English training, specializing in phone lessons and e-Learning in the B2B (corporate) sector with more than 450 professional trainers.

    Christophe showed Kirsten a demo of goFLUENT’s e-Learning platform, which includes videos, quizzes, and other interactive materials. Additionally, he talked about goFLUENT’s strategy to personalize lessons to ensure the most efficient English lessons for each learner, and also how the trainers, education methodology team, and quality assurance team make this possible.

    Christophe also shared a little about goFluent’s latest developments, including phone lessons and e-Learning for children. He also discussed the company’s recent corporate growth, most notably perhaps being goFLUENT’s expansion in Asia. In January 2010, Japanese Telecom giant NTT Communications became a majority shareholder of goFLUENT, establishing a dependable phone network by which goFLUENT’s trainers can contact their learners. Shortly thereafter, goFLUENT opened a new office in Japan, increasing its market reach in Asia more than ever before.

  • August 1, 2010

    goFLUENT Growth: A New Corporate Office in Japan

    By: Bobby De Ocampo

    In 2010 goFLUENT, a major player in distance business English language training, specializing in eLearning and live lessons; opened its first Japanese corporate office. This decision came on the heels of Japanese Telecom leader NTT Communications becoming a majority shareholder of the company in January 2010.

    In 2010 goFLUENT, a major player in distance business English language training, specializing in eLearning and live lessons; opened its first Japanese corporate office. This decision came on the heels of Japanese Telecom leader NTT Communications becoming a majority shareholder of the company in January 2010.

    The goFLUENT KK office opened in August 2010 at Sanno Park Tower in the well-known business center district of Tokyo and a fully operational team was assembled.  goFLUENT saw ever-increasing interest in its services by Japanese companies, and quickly established relationships and provided services to some of the most prestigious Japanese corporations.

    goFLUENT’s presence in the country will serve to facilitate not only its own corporate growth, but also the successful English training of countless learners in the region.  As new partnerships continue to be made with prominent Japan based companies and the Tokyo based team continues to grow,  goFLUENT KK has proven to be a very successful and developing venture for the goFLUENT group.

  • June 1, 2010

    goFLUENT receives award for “Best eLearning Training Tool of 2010”

    By: Bobby De Ocampo

    We are pleased to announce that goFLUENT eLearning has received the award for Best eLearning Training Tool of 2010, by the prestigious European Panel of Professionals: Nuit de la Formation Professionnelle!

    We are pleased to announce that goFLUENT eLearning has received the award for Best eLearning Training Tool of 2010, by the prestigious European Panel of Professionals: Nuit de la Formation Professionnelle!

    We are very proud that our new eLearning English training solution not only complements our telephone lessons, but has also received positive recognition from our industry peers and professionals. This award recognizes goFLUENT’s dedication to educational research and continued innovative efforts to create new integrated and effective English learning solutions.

    goFLUENT’s e-Learning English training solution was designed for the corporate community, and provides interactive multimedia content composed of current world and business news; which corresponds directly to the daily needs and challenges of the professional workplace.

  • January 7, 2010

    NTT Com Acquires Stake in goFLUENT Group

    By: Bobby De Ocampo

    TOKYO, JAPAN - NTT Communications (NTT Com) announced today plans to launch online educational services in Japan following its acquisition of a 29.7 percent stake in goFLUENT Group S.A. (goFLUENT), a provider of online English-language instruction. The two will partner in developing the business plan and services to be introduced in the Japanese market.

    TOKYO, JAPAN – NTT Communications (NTT Com) announced today plans to launch online educational services in Japan following its acquisition of a 29.7 percent stake in goFLUENT Group S.A. (goFLUENT), a provider of online English-language instruction. The two will partner in developing the business plan and services to be introduced in the Japanese market.

    Established in 2000, goFLUENT has developed advanced expertise for the provision of online English instruction. It currently has about 30,000 students, mainly enterprise customers in nine countries worldwide, who receive remote English-language instruction from about 300 tutors based in the United States, Canada and the Philippines. The company estimates it had revenues of about 11 million euros (about 1.5 billion yen) in 2009.

    Through the capital alliance, NTT Com intends to launch educational services in Japan that will combine the company’s visual communication and other ICT solutions with goFLUENT’s online English-training knowhow. Specific services will include the online provision of English training for enterprise personnel as well as individual customers of Internet services offered by the NTT Com Group, such as OCN-brand service. Customers also will be developed in collaboration with NTT Com’s parent company, Nippon Telegraph and Telephone Corporation, and its Group activity of online English training service.

    NTT Com expects the services to benefit from a growing demand for English training in Japan at a time when companies are globalizing their operations and English education has become a compulsory subject beginning from elementary school. The increasing ubiquity of broadband networks and the spread of teleconference services are expected to accelerate the spread of online English education.

    For goFLUENT, the capital alliance will create growth opportunities in Asian markets through collaboration with NTT Com, which has a strong market presence and significant resources, especially in Japan. The goFLUENT organization currently has bases in nine countries worldwide: Canada, France, Germany, Italy, the Philippines, Russia, Spain, Switzerland and USA.

    About NTT Communications Corporation

    NTT Communications provides a broad range of global networks, management solutions and IT services to customers worldwide. The company is renowned for reliable, high-quality security, hosting, voice, data and IP services, as well as expertise in managed networks and leadership in IPv6 transit technology. NTT Communications’ extensive infrastructure includes Arcstar™ Global IP-VPN and Global e-VLAN, as well as a Tier-1 IP backbone reaching more than 150 countries in partnership with major Internet service providers, and secure data centers in Asia, North America and Europe. NTT Communications is the wholly-owned subsidiary of Nippon Telegraph and Telephone Corporation, one of the world’s largest telecoms with listings on the Tokyo, London and New York stock exchanges. Please visit www.gofluent.comntt.com/index-e.html.

    About goFLUENT Group S.A. 

    goFLUENT is a worldwide leading provider of distance English training solutions for corporations, schools and individuals. Since 2000, goFLUENT has become one of the leading companies in the online English training industry, who focuses on the communication skills, its international presence which serves its global customers, and its comprehensive and integrated offers of distance training solutions (Live, eLearning, Audit/Test). With a team of 500 employees, goFLUENT has taken a strong lead in the English training market and is proud to serve more than 2,000 corporate clients worldwide. Please visit www.gofluent.comwww.gofluent.com/web/us.

    For more information about goFLUENT Group SA

    Robert De Ocampo
    Tel: +1 (877) 735-83-68
    e-mail: press@www.gofluent.com