As English has become the global language of business, more and more companies are looking to equip their employees with communication skills that virtually take them anywhere. To make their workforce globally competitive, companies invest in corporate language training. Here’s why you should too.

 

The nature of organizational growth has changed over the course of the past decade thanks to connectivity and transportation. Gone are the days when flights have to be booked to meet clients, close deals, or expand an organization offshore. Oftentimes, meetings are done over the Internet, virtually and hassle-free. With this comes the need for companies to have a certain level of English proficiency, especially when dealing with clients and partners on a global scale. As English has become the primary language of business in the world, there is a growing need for businessmen and women in non-English speaking countries, to learn how to speak the language. Here’s where corporate language training comes into play.

Corporate language training is more than just an investment—it’s an employee benefit. Investing in one’s employees will make them more promotable and create tomorrow’s leaders who will aid in expansion and growth. As training becomes more of a benefit for companies, it’s also become quite a task to endure. Because of the need for employees to learn English, organizations all over the world are looking to sharpen their employees’ communication skills to make them more globally competitive.  Here’s how corporate language training helps bridge that gap and makes for more promotable employees.

  • Sharpens employees’ conversational ability. Based on the research of the Confederation of British Industry (CBI), language skills are of utmost importance to employers. In fact, 74% of them would recruit those with conversational ability than language fluency. According to CBI’s Education and Skills Survey of 2009, language skills have become a “valuable commodity in an increasingly globalized workplace.” Therefore, employers have a high regard for staff who have the ability to communicate in a global language, such as English, especially when this skill is “coupled with an understanding of the culture of overseas business environments.” This conversational ability is especially important for those in sales, where the bulk of their work is negotiating and communicating with clients.
  • Helps employees become better at nurturing client relationships. The client-provider relationship doesn’t necessarily end with a closed deal. That’s why companies place importance in nurturing and maintaining client relationships as well. With language training, employees are equipped with the right communication skills so that they can get the right message across to the right people, the right way.
  • Supports employees to foster quicker and more efficient business. Today’s market is highly globalized, meaning competition has become tougher than it’s ever been. That’s why it’s imperative that business is carried out efficiently and swiftly. Skilled employees can carry out tasks to the best of their abilities, but language training can aid in supporting employees to carry out business more efficiently. Through language training, communication becomes smoother and understanding becomes effortless.
  • Bridges communication gaps and promotes a deeper understanding of different cultures. Language training, regardless if it is for English or another language, bridges communication gaps and gives employees a closer look at different cultures. From the way a question is phrased to a language’s syntax, there is a lot to learn about culture when studying language. In terms of business, knowing a client’s culture can help foster better relationships. Staff can better understand a client’s needs if they have a sense of his or her culture and background. With this deeper understanding, they can also address his or her needs in a more efficient and precise manner.

There’s no denying that training is an integral part of an organization’s growth. The Education and Skills Survey of 2009 showed that companies are committed to training, with 90% of them already having a training and development plan. Like the companies they work for, employees also value training, with 59% of them citing training as the factor that can most help them perform their roles. 43% of employees who have undergone training admitted to improving their profitability and productivity.

If this is any indication, it’s that training is becoming more and more a company investment and an employee benefit. It yields results both on a personal and organizational scale. By investing in language training, companies are able to reach further markets and make more meaningful connections, no matter where they are in the world.

Share This