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Communique de Presse
 Communiqués
de Presse
le 1er
septembre 2011
goFLUENT propose une nouvelle solution de coaching en réponse à
l'utilisation croissante de l'anglais à l'écrit dans les entreprises
Aujourd'hui, goFLUENT lance une nouvelle offre de coaching qui permet
aux apprenants d'envoyer chaque jour un message écrit à leur coach.
Sous 48 heures, l'apprenant obtient une réponse corrigée et des
supports de cours correspondants pour poursuivre son apprentissage et
approfondir les notions abordées dans le rapport du coach.
Les thèmes des écrits sont basés sur les contenus métiers de la
solution eLearning de goFLUENT (vidéos, articles, how to…)
Apprendre à communiquer par écrit va plus loin que la simple maîtrise
du vocabulaire et de la grammaire, il s'agit de savoir exprimer sa
pensée, faire passer des messages. Pour goFLUENT cela ne peut se faire
qu'en échangeant avec un coach, capable de guider l'apprenant.
« L'intégration du coaching écrit avec les ressources de New York Times
et Harvard Business Review, répond directement aux besoins
opérationnels des entreprises. On se rapproche de la formation dite
informelle, immédiatement applicable dans l'environnement professionnel
de l'apprenant. » précise Sophie Garon, Chef de Produit chez goFLUENT.
L'usage de l'anglais à l'écrit se développe exponentiellement dans les
entreprises avec peu de collaborateurs opérationnels. Encore difficile
à chiffrer, les gains de productivités potentiels, en améliorant la
communication en anglais dans les entreprises, sont considérables.
C'est pour répondre à ce besoin que goFLUENT vient de lancer son offre
de coaching écrit à distance.
« Cette nouvelle innovation de goFLUENT est un véritable outil de gains
de productivité pour nos clients, dans la continuité de notre mission
qui est de les aider à être plus performants dans leurs relations à
l'international. » poursuit Christophe Ferrandou, PDG du groupe
goFLUENT.
Aves son offre globale, cours par téléphone, eLearning et de l'écrit,
goFLUENT répond complètement aux besoins exprimés par les directions
des ressources humaines des entreprises.
le 7 juin 2011
goFLUENT signe un partenariat avec le New York Times
et la Harvard Business ReviewgoFLUENT, acteur majeur de la
formation à distance à l'anglais des affaires, a signé un accord avec
le New York Times News Syndicate (NYTNS) : il devient ainsi le premier
organisme de formation proposant les vidéos du New York
Times et les articles de la Harvard Business Review comme
supports de cours sur sa plate-forme e-learning.
goFLUENT permet à ses clients d'améliorer leur niveau d'anglais grâce à
son portail e-learning, au contenu riche et répertorié en fonction du
niveau des apprenants : actualités sous forme de vidéos, articles,
quiz… Cette plate-forme offre un large éventail de nouvelles
fonctionnalités et notamment des contenus spécifiques à l'univers des
entreprises. Les textes et vidéos fournis par le New York Times et la
Harvard Business Review fournissent une excellente matière pour
enrichir l'apprentissage et développer les compétences des apprenants.
Ce partenariat unique en son genre renforce le positionnement de leader
de goFLUENT dans le domaine de l'anglais des affaires et de
l'interculturel.
Christophe Ferrandou, CEO de goFLUENT, se félicite de cet accord :
«Nous sommes ravis d'ajouter les articles de la Harvard Business Review
et les vidéos du New York Times aux contenus de l'Agence France Presse,
car ce sont des ressources à la fois intéressantes et d'excellent
niveau pour nos apprenants dans le monde entier. Cette innovation et le
soin constant que nous apportons à la qualité de nos services
témoignent de notre engagement à toujours améliorer les outils mis à la
disposition de ceux qui apprennent l'anglais des affaires grâce à notre
approche d'apprentissage mixte, cours par téléphone et e-learning. »
L'anglais est devenu pour les entreprises un outil de communication
indispensable. Les solutions de formation à distance de goFLUENT,
couplées à un contenu résolument « business » et « management » tels
que ceux du New York Times et de Harvard Business Review répondent aux
attentes de retour sur investissement et d'efficacité des directions
des ressources humaines des entreprises internationales.
8th
March 2011
Italian
Ministry of Education engages goFLUENT to help schoolchildren perfect
their English language skills This
latest pilot programme, begun in November last year and organised by
goFLUENT, links children at Rome's Piva Caesar Middle School - via
videoconferencing technology - with English native speakers who are
English language teachers based in the USA.
Using only an internet connection, a computer with a sound system, a
webcam and a video projector, 22 children participated in this
innovative learning process which complements traditional English
teaching methods. Every child took part in ten of these web-delivered
lessons, each of which lasted for 30 minutes.
Both the on-site teacher and the US-based trainer support complement
each other's role in the classroom. The classroom teachers play a key
role because they are responsible for making goFLUENT's interactive
lessons meet the requirements of the Italian Ministry of Education.
Sally Van Dyke, one of the teachers, said: "It was amazing to see how
quickly the students' familiarity with English improved. It was clear
that the concepts that they had already acquired in the classroom were
greatly enriched by goFLUENT's training."
The pilot project marks the second time that goFLUENT has worked with a
national government to teach English to its children. Since 2008, in
conjunction with France's Education Ministry, goFLUENT has made its
brand of English language training available to children in the le
Havre area of France.
This project involves 1,000 schools, of which 40 - in Périgueux - took
part in a pilot programme in 2008. Then, in 2009, the training was
extended to children in Rosny-sous-Bois and, subsequently, to children
aged nine to 12 in the city of le Havre and the surrounding area.
Christophe Ferrandou, goFLUENT's CEO, explained: "Involvement in one of
our programs - whether you're a child or an adult - gives you a
head-start when learning English because you learn true English
pronunciation quickly and effortlessly from native-speaking teachers.
You get the chance to learn a new language and appreciate a new culture
as well.
"Our experience - now in both France and Italy - in providing distance
English training via videoconferencing to young people has shown that
our teaching method is particularly well suited to teaching them
English, given the familiarity that most of them already have with the
internet. And the students' feedback shows that they are happy with the
structure, content and outcome of the lessons."
Nicola Musazzi, goFLUENT's Country Manager in Italy, commented: "The
added value of our approach is shown in its playful and experiential
approach to learning - and students of all ages benefit from the
simplicity of the programme's construction as well as its high degree
of personal interaction with the teachers."
Ferrandou added: "Using videoconferencing technology is an ideal way to
introduce students - not just in Italy and France but all over the
world - to native English speakers without the need to disrupt anyone's
life by a lot of travelling, thus avoiding the costs and the adverse
effects on the environment that such travel brings. Moreover, using
this technology to deliver the learning gets around the difficulty of
finding native English speakers in the students' locality."
The results of the pilot programme in Rome are now being analysed and
are being shared with other Italian schools via the InnovaScuola web
portal (http://www.innovascuola.gov.it). InnovaScoula is an initiative
of Italy's Department for the digitisation of public administration and
technological innovation along with the country's Ministry of Education
University and Research.
End
About goFLUENT Italia's Education Project
For further details of this project visit:
http://www.youtube.com/watch?v=HxMR3zb0a9Q and
http://www.youtube.com/watch?v=8gq3hfoor3k
14th
February 2011
goFLUENT's
New Vice President - General Manager for Europe The
leader in distance business English training, goFLUENT, has appointed
Jean Paul Minarro as its Vice President – General Manager of goFLUENT
Europe.
Jean-Paul Minarro joined the goFLUENT team in January this year.
Previously, he was the European Vice-President of several American
software companies, including McCormack & Dodge, Ingres, Oracle
Applications, Informix, BEA and Siebel Systems, specialising in
computer software and applications.
Prior to joining goFLUENT, Jean-Paul was the Senior Advisor of the
Board of Directors of the French software company, Exalead.
Christophe Ferrandou, CEO of goFLUENT, said, "We're delighted that
Jean-Paul Minarro has joined our senior management team to help us
develop and implement a business strategy that will enable us to meet
the continually rising demand for our services around Europe. At
goFLUENT, we are enlarging and refining our services so that
professionals anywhere on the continent can improve their business
English skills, should they so desire, and Jean-Paul's ultimate task is
to reach these clients."
"His business expertise is evidenced by the masterful way he
handled companies with annual revenues from US$ 50 million to US$ 400
million, and we consider him to be an invaluable addition to our team,
especially when it comes to increasing our business to business (B2B)
client base."
Jean-Paul Minarro commented: "The goFLUENT method of language learning,
which consists of e-learning combined with telephone support and
conversation practice with native English speakers, is proving to be
both popular and effective. My objective for goFLUENT is to
significantly increase its B2B business."
"I'm looking forward to working with the goFLUENT team to meet the
growing demand within Europe for business English, since it's becoming
the lingua franca of business around the world."
Mr. Minarro has a degree from ESC Toulouse and is a chartered
accountant.
End
About
goFLUENT
goFLUENT offers distance business English training solutions combining
eLearning and live trainers. goFLUENT is assisting, every year, over
60.000 business executives in more than 5.000 international
corporations in making their company more efficient and profitable when
doing business globally and managing intercultural situations. goFLUENT
is established in 10 countries, with 560 employees and with the world's
third largest telecom company, NTT Communications (NTT Group) owning
30% of its shares." For more information about goFLUENT, please visit
http://www.gofluent.com.
Further information from:
Robert de Ocampo, goFLUENT, +33 (1) 72 71 83 31; rdeocampo@gofluent.com
Bob Little, Bob Little Press & PR, +44 (0)1727 860405;
bob.little@boblittlepr.com
2nd
February 2011
Livemocha
and goFLUENT Join Forces to Provide Community Enabled English Language
Learning Resources Corporate
English language learners now have access to the world's largest online
language learning community; Partnership catapults goFLUENT into social
learning sector.
Livemocha™, the world's largest online language learning community,
today announced a partnership with goFLUENT, specialist in distance
business English training, connecting Livemocha's award-winning Active
English curriculum and online community of more than eight million
language learners with goFLUENT's certified English trainers already
serving 5000 corporations worldwide. The distribution agreement enables
corporations to benefit from Livemocha's unique community based
language learning approach while integrating goFLUENT's Certified
Business English Trainers to provide high quality conversation practice
and ensure learners achieve outstanding results. Tracking and reporting
tools included with the combined offering offer corporations with the
capabilities to measure the ROI of their training investments.
"The need for conversational fluency in our increasingly global
workplaces has never been greater," said Michael Schutzler, chief
executive officer of Livemocha. "Our world-class lessons and 24x7
online access to native-speaking study partners from around the world
is a perfect marriage with the certified business teacher offered by
goFLUENT. Together, we aim to provide corporate learners a practical,
yet enjoyable way to develop the language skills they need to succeed
in their careers."
Based on a shared belief that interaction with native speakers of the
language is a key part of the learning, Livemocha and goFLUENT offer
unparalleled e-learning language resources.
More than 5,000 companies worldwide use goFLUENT's language training
program which combines online curriculum with real-time English
trainers. This approach has proved to be one of the most effective
approaches in language training.
Livemocha's Active English promises English language fluency by
providing a set of world-class online self-study courses that combine
traditional language learning methods with feedback, instruction and
limitless practice with native speakers and experts in the Livemocha
community.
"Adults learners need guidance and support from others to sustain their
motivation, which is critical in the process of learning a language,"
said Christophe Ferrandou, CEO of goFLUENT. "Our corporate learners
using Livemocha's Active English will be able to extend their network
far beyond their trainer and colleagues. Learning a language is just
the beginning – but interacting in the language is the real result."
The combination of these two world-class language learning resources,
corporate HR managers can now benefit from a unique solution covering
all the distance English training needs of large companies: eLearning
for low level to advanced learners, telephone tutoring with experienced
business English teachers, and access to a community of language
learners and native teachers ready to teach them both language and
culture.
"The partnership between LiveMocha and goFLUENT makes real sense for
corporate customers, since the tools and services available from the
two parties are extremely complementary and will deliver real value add
to the existing offerings", said Kate Worlock, Director & Lead
Analyst at Outsell. "The combined resources will provide a real
competitive advantage for companies looking to support worldwide
corporate customers and expand globally."
For more information about Livemocha and goFLUENT, visit
www.livemocha.com and www.gofluent.com, respectively.
End
About Livemocha
Livemocha is a company committed to helping people everywhere in the
world achieve fluency in a new language. As the world's largest online
language learning community, Livemocha fuses traditional learning
methods with online practice, and interaction with native language
speakers from around the world. Livemocha delivers an unparalleled,
learning experience that promises conversational fluency. Since
launching in 2007, the Livemocha community has grown to nearly eight
million members from 195 countries, underscoring the strong demand for
an engaging and collaborative approach to language learning. Livemocha
continues to grow with one goal in mind: to teach everyone in the world
a new language. For more information about Livemocha, please visit
www.livemocha.com.
About goFLUENT
goFLUENT offers distance business English training solutions combining
eLearning and live trainers. goFLUENT is assisting, every year, over
60.000 business executives in more than 5.000 international
corporations in making their company more efficient and profitable when
doing business globally and managing intercultural situations. goFLUENT
is established in 10 countries, with 560 employees and with the world's
third largest telecom company, NTT Communications (NTT Group) owning
30% of its shares." For more information about goFLUENT, please visit
www.gofluent.com.
Further information from:
Robert de Ocampo, goFLUENT, +33 (1) 72 71 83 31; rdeocampo@gofluent.com
Bob Little, Bob Little Press & PR, +44 (0)1727 860405;
bob.little@boblittlepr.com
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